Motion

Jill: Press Kits & Halloween

Motion design titling

Motion design titling for Jill's "Dossiers de Silent" and Halloween special formats. Animated title cards, lower-thirds and transition stingers for a mystery/thriller mood.

Client
Silent Jill
Role
Motion design titling
Year
2025
The starting point

On Jill's YouTube channel, the Halloween episode is the appointment the audience waits for. The treatment therefore had to hold unfamiliar ground for the channel, horror, without ceasing to read as an episode of the series. It also had to work across different guests and every asset of the episode, which ruled out a treatment cut for a single shot.

The approach

Two formats, one mystery visual identity

Intros, transition stingers, story title cards and animated lower-thirds for an investigation format and its Halloween special. A deliberately "pop" direction rather than gore, keeping the mystery mood without tipping into anything too dark.

An investigation format needs landmarks. The story panel sets the context, the transition marks the shift from one chapter to the next, the lower-third names people without interrupting. Every element serves reading before it serves decoration.

The Halloween episode reuses the same system and pushes it further: same gestures, same construction, darker treatment. That was the condition for the special to still read as an episode of the series rather than as a separate object.

How we work

Before, during, after: the same method on every project

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  1. Before

    Discovery

    We get to know the project, ask our questions and talk it through with you.

  2. Before

    Inspiration and direction

    We gather inspiration and set a direction with you, before anything gets created.

  3. During

    Creation

    The heart of the project, paced by regular back and forth with you.

  4. After

    Delivery and testing

    We deliver, then check with you that everything works.

  5. After

    Handover and adjustments

    We train you and help you get to grips with the material. Your feedback is taken on board to fine-tune it.

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