Art Direction & Branding
Naming, logo, graphic system and rollout. You have an idea, it is missing a face.
How we make it happen.
- 01
Discovery
We start with a real conversation about your project: where it comes from, who it speaks to, what already exists around you. We analyse your competitors, because an identity that looks like the one next door will do nothing for you.
- 02
Direction
We hand you our reading of the project: the structure we propose, the stages, what will need to be produced, and a first take on style through mood boards. The point is simple, making sure we are all looking the same way before anything gets created.
- 03
Framing
Three genuinely different logo directions, which we then iterate on together. You watch the brand take shape and you decide while there is still room to change your mind.
- 04
Production and delivery
The longest stage, paced by regular back and forth. At the end: the brand book as a PDF, every asset filed in a shared folder, source files on request, and a brand resource page of your own, a single address holding everything we have made together.
Related Projects.
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Mine Madeh
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Lakore
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Miam
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Contact Max
FAQ.
Everything you need to know before contacting us.
Four stages, the same for an identity, a website or a film: discovery, direction, framing, production and delivery. What each one holds depends on the craft, and the detail lives on the page of the expertise concerned.
Each project is unique. Full branding typically takes 6-8 weeks, while a custom website requires 8-14 weeks depending on complexity.
Yes, we adapt our approach to your budget while maintaining our quality standards. We offer modular solutions that can evolve over time.
A team that scales with the brief. The design work stays with us, and we bring in specialists depending on what the project needs. For sound, voice, music or photography, we would rather point you to people whose craft it is than do it halfway.
Yes. Every site we deliver comes with its own back office: your texts, your images and your pages can be changed from your browser, without going through us and without touching any code.
Yes, size is not the criterion: a logo, a short film or a single page suit us fine. What we turn down are tasks with no creative stake, the ones where there is nothing to design.