Azzato

Three tools answer questions people ask themselves before walking in. The orientation quiz takes five questions, who it is for, which family, what music, what level, what budget, and points to instruments that are actually in the catalogue. The string finder starts from a gesture every violinist knows: looking at the colour of the silks at both ends of the string. You click those colours, the list narrows down, and if nothing matches, the tool suggests bringing the string into the shop. Finally, the rent-to-own simulator works out the instalments for instruments from €999, with limits taken from the catalogue's real prices. The maps of the two shops were removed along the way. They could not be moved or zoomed, loaded 34 requests and close to 300 KB from four third-party domains, and sent every visitor's IP address to a map tile provider. A photo of the shopfront and a directions button do the job better: you recognise the shop when you get there. The art direction stays restrained, ivory, espresso brown and olive green, the latter kept for statuses such as "Second-hand". Between two pages, a metronome keeps you company.

The site is built in French, Dutch and English, and each language only opens to indexing once it has been proofread. The old WordPress addresses redirect to their equivalents, so nothing search engines already knew is lost. And each shop is described separately in the structured data, with its own address, because a business with two addresses that only declares one ends up misplaced on the map.