BrandingDirection Artistique

Spread.it

Brand identity redesign and system

Spread.it is a digital communications agency. Its logo already worked: the idea was sound, the mark memorable. What went wrong was in the execution, a rectangle too thin, lettering pushed too far right, an overall balance that made the brand unreadable as soon as it shrank. The brief was therefore not to invent a brand, but to repair the one that existed and open up the whole system around it.

Client
Spread.it
Role
Brand identity redesign and system
Year
2026
Tools
Figma, Illustrator, After Effects
Three versions of the redrawn Spread.it logo: square, horizontal and reversed, in blue
Spread.it palette: one primary blue, four bright accents and a dark neutral, with hex codes
Spread.it logo before and after the redesign, large and small, to compare legibility
The approach

Five shapes that name what the agency sells

The system does not stop at the logo. Five primitives sit at its core, each carrying one pillar of the business: social content creation, amplification, community management, storytelling, and the brand itself. On its own, a primitive illustrates one skill; together, they stand for the whole agency. They exist in positive and negative, and combine with cut-out photography, which makes them a composition language rather than an icon library. The rest follows the same tool-shaped logic: a 60·30·10 colour distribution rule, a full type scale from display down to legal caption, and a signature generator the team runs without going through us.

Five Spread.it graphic primitives in blue, one per skill: content creation, amplification, community, storytelling, brand
The square Spread.it logo in white on a blue banner, surrounded by the graphic primitives in transparency
Two Spread.it visuals on blue: creators filming themselves on their phones, cut out inside the primitive shapes
Spread.it accent palette: volt yellow, hot red, vivid purple, aqua cyan and a deep neutral, with their hex, CMYK and Pantone codes
A grid of twelve Spread.it posts: photos of creators and phones, blue primitives and the word "Spread" as a banner

The logo repair is easier to see than to explain: the old and the new set side by side, same concept, same letters, a rebalanced rectangle and lettering that finally holds at small sizes. The mark is then animated, because a digital agency introduces itself in video as much as in still images. The rest of the system ships as a working tool rather than a rulebook: the palette specs, the type scale and the signature generator exist so the team can move without us, which is the only proof that a system holds.

Results

Delivered as a working toolkit

pages of the 2026 brand book
29
graphic primitives delivered as files, one per business pillar
5
animated outros for the agency's videos
3

Counted on 28/09/2026 in the project files

How we work

Before, during, after: the same method on every project

See our expertise · Art Direction, Branding & Naming Let's talk about your project
  1. Before

    Discovery

    We get to know the project, ask our questions and talk it through with you.

  2. Before

    Inspiration and direction

    We gather inspiration and set a direction with you, before anything gets created.

  3. During

    Creation

    The heart of the project, paced by regular back and forth with you.

  4. After

    Delivery and testing

    We deliver, then check with you that everything works.

  5. After

    Handover and adjustments

    We train you and help you get to grips with the material. Your feedback is taken on board to fine-tune it.

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