David Dieu
David Dieu is a content creator, and his site does not speak to his audience: it speaks to the brands that want to work with him. That changes everything. The page does not show videos, it shows what the videos produced.
- Client
- David Dieu
- Role
- Website
- Year
- 2026
The site had a precise destination: to be sent. David Dieu wanted a link he could forward to brands and agencies considering him, showing what has already been produced elsewhere and what it returned. It is a sales document, not a creator's showcase, and it also had to be found on its own in a search, which shaped the way the content was structured.
A collaboration reads in three beats
Every collaboration gets a card, and every card follows the same frame: the challenge, the approach, the result, then the figures. Fnac, Airbus Defence & Space, the City of Brussels all go through the same mould. That is what makes the site readable for someone comparing suppliers rather than creators, because they can jump from card to card and find the information in the same place every time. The rest of the page follows the same logic: formats are listed, press coverage is cited, recurring questions are answered in a FAQ. It is not a showcase, it is a case file. Reading on a phone is not an adaptation here, it is the normal case: a brand opens the link from a conversation, often between two meetings. So the cards keep their single-column structure, the figures stay visible without unfolding anything, and navigation never asks you to go back to compare. A dossier you can go through standing in a corridor stands a better chance of being read in full than a PDF you promise yourself you will open later.
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Discovery
We take the time to understand what the site has to do, for whom, and what it should bring you. It is also where we push you towards fewer pages rather than more: an effective site is not one that says everything.
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Direction
We lay out the structure of the site, page by page, with mood boards and the broad layout intentions. Nothing is drawn in detail yet, and that is deliberate: this is the cheapest moment to change your mind.
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Framing
The first real pages, properly designed. You finally see the site rather than its plan, and you sign off on the direction before we go into production.
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Production and delivery
We build, you follow along, and at launch you leave with the keys: a hands-on session with the editor, tutorials and documentation. You are free to change a text or an image on your own, and we stay reachable if anything gets stuck.