Niaj (Namur Is A Joke)
Social video content
Video content for Niaj (Namur Is A Joke). Teaser, interview and vox-pop shot and edited for social media, vertical format.
- Client
- Namur Is A Joke
- Role
- Social video content
- Year
- 2023
Namur Is A Joke is a comedy festival in Namur. The brief covered one edition, with social media capsules and teaser videos to title and dress. The register came from the festival itself: offbeat, colourful, high contrast. A comedy line-up is not announced with a quiet treatment, and anything that lives in a feed has to be recognised before it is even read.
Three vertical formats, one energy
Teaser, interview and vox-pop: three short formats built for social media, shot and edited for Niaj (Namur Is A Joke).
Three different intentions, one vertical frame. The teaser has to land in a few seconds, the interview rests on what is said, the vox-pop lives on the edit and the rhythm of the answers. The editing adapts to each without the set drifting apart.
What holds the series together is the treatment: same vertical format, same logic of rhythm and readability, so the three videos read as part of the same project wherever you come across them in a feed.
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- After
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