Motion

RTL: Co-production Titles

Opening titles

Opening title sequence for RTL co-productions. Logo animation and clean graphic titling to identify co-produced shows.

Client
RTL Belgium
Role
Opening titles
Year
2025

Produced in-house at RTL Belgium.

The starting point

RTL does not co-produce under the same face it wears on air. The opening title had to place the brand as a production partner, at the level of the films it runs before, and hold its two entities together, RTL tvi and RTL play. The brief was not decorative: in a few seconds, ahead of every co-production shown on RTL play, it had to say that the company backs and makes, not only that it broadcasts.

The approach

A short opener, built to be seen hundreds of times

A co-production opener needs to be identifiable in seconds and stay pleasant to watch episode after episode. Line animation and RTL logo work on a clean background. This is an exercise in restraint. A title sequence is not the programme: it announces, it signs off, then it steps aside. Anything spectacular on first viewing would become heavy by the twentieth, so the motion stays simple and the background does not try to tell a story. The work focused on how the lines are drawn and how they lead into the logo, so the RTL signature arrives as the natural conclusion of the movement rather than as an appearance. The opener does not live on a single screen. It runs ahead of RTL co-productions in cinemas as well as on television and on RTL play, in front of Belgian and French films. That is what set the bar: the same signature has to hold on a cinema screen and on a phone, and present RTL Belgium as a co-producer to an audience that came for the film, not for the channel.

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