bel RTL: Summer 2025

Motion

Motion design titling for the "bel RTL fait…" summer 2025 campaign. Logo animation and summer visual identity for the radio station.

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Client
RTL Belgium
Role
Campaign titling
Year
2025

Produced in-house at RTL Belgium.

The starting point

A radio summer campaign has one job: to make people switch the set on at the time of year when they have every reason to be doing something else. The brief covered the full treatment of the « bel RTL fait… » campaign, from the logo animation to the executions that carry the station across its communication channels.

RTL Belgium — Campaign titling (visual 1)
RTL Belgium — Campaign titling (visual 2)
RTL Belgium — Campaign titling (visual 3)
The approach

A summer identity carried by logo animation

For bel RTL's summer campaign, vdb creation animated the logo and the full graphic titling of the "bel RTL fait…" campaign, adapted for the station and its communication materials. "bel RTL fait…" is a sentence waiting to be finished. So the titling had to leave room for whatever changes from one version to the next without the campaign falling apart: a fixed structure, a place held for the variable, and a logo animation closing every message the same way. The summer feel comes from colour and rhythm rather than from a set. That is what makes it possible to run the campaign across very different media while keeping the station recognisable. The campaign was built for every channel at once. The titling ran on television, on social media and, at the time, on print executions. Motion was not an add-on there: it is what gives a radio station a presence on screen, and what lets bel RTL show up with the same modernity as the brands that live on screen full time.

How we work

The same four steps, every project

See our expertise · Motion & TV branding

  1. Discovery

    We frame what the film has to say, to whom, and into which brand world it fits. If guidelines already exist, they become our starting point rather than a constraint to work around.

  2. Direction

    We list the boards and set the art direction as slides. You know what the film will contain and what it will look like before a single frame moves.

  3. Framing

    Still boards, approved before any animation. This is not set in stone: if the project calls for it, or if you would rather go straight to animation, we skip it. But when we keep it, it saves animating the same sequence three times over.

  4. Production and delivery

    The animation itself, with regular check-ins to avoid nasty surprises. For sound, voice and music we work with partners whose actual craft it is, rather than pretending in house.

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