bel RTL: Summer 2025

For bel RTL's summer campaign, vdb creation animated the logo and the full graphic titling of the "bel RTL fait…" campaign, adapted for the station and its communication materials. "bel RTL fait…" is a sentence waiting to be finished. So the titling had to leave room for whatever changes from one version to the next without the campaign falling apart: a fixed structure, a place held for the variable, and a logo animation closing every message the same way. The summer feel comes from colour and rhythm rather than from a set. That is what makes it possible to run the campaign across very different media while keeping the station recognisable. The campaign was built for every channel at once. The titling ran on television, on social media and, at the time, on print executions. Motion was not an add-on there: it is what gives a radio station a presence on screen, and what lets bel RTL show up with the same modernity as the brands that live on screen full time.