Motion

Krefel

Product motion design

Motion design and product titling for Krefel. 3D advertising renders and packaging animation for social media.

In collaboration with Spread It and Plez

Client
Krefel
Role
Product motion design
Year
2026
The collaboration
The starting point

The campaign had to exist everywhere at once, on television, radio and digital, which ruled out designing one format and adapting it to the others afterwards. Alongside the spot, a content operation ran on social, handled by three parties: Plez producing the videos, Spread It leading the editorial content, and the studio handling animation, thumbnails and the visuals that appear during the videos. More than fifteen videos came out of it.

Krefel 3D render: blue basket full of appliances under the line "Toujours le meilleur prix"
Krefel 3D render: smiling orange piggy bank on a blue background, under the words "Moins cher"
The approach

From product ads to unboxing, one consistent look

For Krefel, vdb creation handled the animation of product visuals (3D renders, price overlays) and the titling of an unboxing format.

The real challenge of retail titling is repetition. The same graphic gestures come back from one post to the next, from the price overlay to the box opening, and they have to stay readable every time without wearing thin. So we built a deliberately small animation vocabulary, reusable across formats.

The same system carries the commercial moments of the year, from sales to Blue Monday to January resolutions. Every format is adapted for social media, vertical as well as wide, with a shared outro that closes the videos the same way.

What was delivered
  • Advertising spot adapted for television, radio and digital
  • 3D renders and product visual animation
  • Thumbnails and treatment for more than fifteen social videos
  • A shared outro across every format
Results

The set-up in numbers

social videos with titling, thumbnails included
15+
media for the spot: TV, radio and digital
3

Project scope, 2026

How we work

Before, during, after: the same method on every project

See our expertise · Motion & TV branding Let's talk about your project
  1. Before

    Discovery

    We get to know the project, ask our questions and talk it through with you.

  2. Before

    Inspiration and direction

    We gather inspiration and set a direction with you, before anything gets created.

  3. During

    Creation

    The heart of the project, paced by regular back and forth with you.

  4. After

    Delivery and testing

    We deliver, then check with you that everything works.

  5. After

    Handover and adjustments

    We train you and help you get to grips with the material. Your feedback is taken on board to fine-tune it.

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