Branding

Lakore

Naming and brand identity

Lakore is a music school that had been running for years, with an image that had aged to the point of making the place feel a little sad. This was not a refresh: new name, new image, all of it. And not for the school alone, since the brand also had to cover the shop, the studios and the label.

Client
Lakore
Role
Naming and brand identity
Year
2025
The starting point

The school was changing hands, and the new owner was taking over a long-established place. The building and the organisation were being renewed, and the image had to move at the same moment, or the change would only have been visible from the inside. The difficulty was the double audience: the brand had to appeal to the children walking in and reassure the parents signing them up, without siding with either.

Lakore logotype in tight navy blue italic letters on a plain cream background
Construction of the Lakore logotype on its grid, showing the -7° slant and the L monogram
Four versions of the Lakore brand: music school, music store, music label and studios
The approach

One brand, four entities

The logo comes with four baselines, one per activity: Music school, Music store, Music studios, Music label. Same structure, same spirit, only the field changes, which identifies each world without having to build four brands. The mark also carries one simple, repeatable rule: a tilt of exactly -7 degrees, applicable to any shape in the system. On colour, a trio of primaries holds most of the output, Malibu blue, Prussian blue and Papaya whip beige; the bright tones are accents only, on a sticker, a word, a detail.

The Lakore logotype on four backgrounds: sky blue, black, navy and a photo of a young man singing in headphones
Lakore palette: Malibu blue, Prussian blue and papaya whip as main colours, seven accent tones, with their codes
Lakore tote bag and two white T-shirts, navy logotype, monogram and a sky blue loop drawn in one stroke
Lakore typography: Inter variable, from Black to Thin, with its alphabet, numerals and punctuation
Two Lakore Instagram stories on phones: an open day and a new electric guitar class on Saturdays

The system proves itself on the objects rather than on the board: textiles, stories, the things lying around the shop. Four entities living side by side without blurring is a constant test, and the tilt rule is what holds it together without reopening a decision for every new piece. A music school turns out a lot of small items over a year. They have to be quick to make and still land right.

Results

What the brand covers

entities under a single brand: school, store, studios and label
4
pages of brand guidelines
27
printed items: cards, flyers, poster and A-board
4

Counted on 28/09/2026 in the project files

How we work

Before, during, after: the same method on every project

See our expertise · Art Direction, Branding & Naming Let's talk about your project
  1. Before

    Discovery

    We get to know the project, ask our questions and talk it through with you.

  2. Before

    Inspiration and direction

    We gather inspiration and set a direction with you, before anything gets created.

  3. During

    Creation

    The heart of the project, paced by regular back and forth with you.

  4. After

    Delivery and testing

    We deliver, then check with you that everything works.

  5. After

    Handover and adjustments

    We train you and help you get to grips with the material. Your feedback is taken on board to fine-tune it.

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