BrandingDirection Artistique

Plez

Brand identity and graphic system

Listen to the podcast

Plez is a video studio that supports creative ideas from the first brief to the final cut, and produces its own podcast. Designing the identity of a creative studio means working for a client who knows exactly what they are looking at. What was needed was not a logo but a language: a way to name the stages of a project, dress each one, and hold up across every medium the studio uses.

Client
Plez
Role
Brand identity and graphic system
Year
2024
Tools
Figma, Illustrator, Photoshop, Procreate
Plez P monogram and logotype in bubble letters, on two panels of bright pink and pale pink
Black laptop lid covered in Plez stickers, logo and P monogram in several colours
Pink Plez street billboard with the line "Besoin d'un créatif ?!"
The approach

Nébula, Zénit, Supernova: three moments, three systems

This is the most singular part of the system. Every creative project goes through three moments, and each one gets its own shape, colour and name, borrowed from the vocabulary of stars. Nébula is the intake: the blurred zone of inspiration, where potential mixes without definite form, waiting to find its centre of gravity. Zénit is the creative and support phase, the peak of a star's brightness, when ambition reaches its height. Supernova is the delivery: the explosion that marks the end, scatters its energy and leaves a legacy. The studio therefore has more than a style guide. It has a language to say where a project stands, and a ready-made look for each of those moments.

Three Plez pictograms for the phases of a project, Nébula, Zénith and Supernova, above the logotype, in red on pink
Construction of the Plez logotype in red outlines: bubble letters, a star in the P and a curved trail running through them
Two Plez business cards, bright pink and pale pink, with the shooting star and "Creative Studio", on a leather armchair
Three Plez posters in a metro passage: "Besoin d'un créatif ?!" and "On a la solution", in red and pink
The Plez P monogram with its inset star, shown on eight backgrounds: pink, blue violet, yellow, red and white

The language proves itself on the studio's own material: cards, large-format posters, a metro station, a laptop screen. Each moment keeps its shape and colour from one surface to the next, so a piece can be placed at a glance without reading its title. The podcast is the most demanding case, because it ships regularly and carries its own episodes: it gets its own styling and player, built from the same parts as everything else, which avoids inventing a parallel identity for a recurring format.

Results

The language in numbers

pages of brand book
40
project stages named and designed: Nébula, Zénit, Supernova
3

Counted on 28/09/2026 in the project files

Listen to the podcast
The Plez podcast "Parcours d'un créatif" in a podcast app on a phone: pink cover art, description and episodes
The episode list of the Plez podcast "Parcours d'un créatif" on a phone, each pink thumbnail showing the guest's portrait
Podcast player on a phone: the "Créer des marques" episode of "Parcours d'un créatif", with Plez's pink cover art
How we work

Before, during, after: the same method on every project

See our expertise · Art Direction, Branding & Naming Let's talk about your project
  1. Before

    Discovery

    We get to know the project, ask our questions and talk it through with you.

  2. Before

    Inspiration and direction

    We gather inspiration and set a direction with you, before anything gets created.

  3. During

    Creation

    The heart of the project, paced by regular back and forth with you.

  4. After

    Delivery and testing

    We deliver, then check with you that everything works.

  5. After

    Handover and adjustments

    We train you and help you get to grips with the material. Your feedback is taken on board to fine-tune it.

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