Plez
Plez is a video studio that supports creative ideas from the first brief to the final cut, and produces its own podcast. Designing the identity of a creative studio means working for a client who knows exactly what they are looking at. What was needed was not a logo but a language: a way to name the stages of a project, dress each one, and hold up across every medium the studio uses.
- Client
- Plez
- Role
- Brand identity and graphic system
- Year
- 2024
- Tools
- Figma, Illustrator, Photoshop, Procreate
Nébula, Zénit, Supernova: three moments, three systems
This is the most singular part of the system. Every creative project goes through three moments, and each one gets its own shape, colour and name, borrowed from the vocabulary of stars. Nébula is the intake: the blurred zone of inspiration, where potential mixes without definite form, waiting to find its centre of gravity. Zénit is the creative and support phase, the peak of a star's brightness, when ambition reaches its height. Supernova is the delivery: the explosion that marks the end, scatters its energy and leaves a legacy. The studio therefore has more than a style guide. It has a language to say where a project stands, and a ready-made look for each of those moments. The language proves itself on the studio's own material: cards, large-format posters, a metro station, a laptop screen. Each moment keeps its shape and colour from one surface to the next, so a piece can be placed at a glance without reading its title. The podcast is the most demanding case, because it ships regularly and carries its own episodes: it gets its own styling and player, built from the same parts as everything else, which avoids inventing a parallel identity for a recurring format.
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Discovery
We start with a real conversation about your project: where it comes from, who it speaks to, what already exists around you. We analyse your competitors, because an identity that looks like the one next door will do nothing for you.
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Direction
We hand you our reading of the project: the structure we propose, the stages, what will need to be produced, and a first take on style through mood boards. The point is simple, making sure we are all looking the same way before anything gets created.
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Framing
Three genuinely different logo directions, which we then iterate on together. You watch the brand take shape and you decide while there is still room to change your mind.
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Production and delivery
The longest stage, paced by regular back and forth. At the end: the brand book as a PDF, every asset filed in a shared folder, source files on request, and a brand resource page of your own, a single address holding everything we have made together.