BrandingWeb Design

Parko Studio

Brand identity and website

Visit parko-prod.be

Parko is two things at once: a production company, and a large photo studio in Wavre open to every kind of project, run by Marco. A single brand could not hold both without crushing one of them. So the project produced a pair: a logo for the production side, a mascot for the place.

Client
Parko Studio
Role
Brand identity and website
Year
2026
The starting point

A photo studio almost always introduces itself the same way: understated, sober, a thin typeface on white. That was exactly what Marco did not want. The brief called for an image that cuts against that landscape and stays with you after a single visit, knowing it had to cover two activities at once, the production company and the space open to outside projects.

Parko mascot, two round eyes and a sulky mouth drawn in black on an orange background
Parko logo in orange on a textured black background, with a star cut into the R
The Parko photo studio floor in Wavre: large white cyclorama, make-up corner and sofa
The approach

A logo for the company, a face for the place

The Parko logo looks towards the 2000s, a light retro, with an R crossed by a star that speaks of progress and momentum. The mascot belongs to the studio: a nonchalant character, an offbeat tone, taking up a whole wall by the entrance and becoming the thing you remember on the way out. Orange is not the expected colour in this trade, and that is exactly what it is there for. The face then travels onto stickers, caps, anywhere the studio feels like showing up.

Orange Parko Studio sign above the studio door in Wavre, next to a green panel numbered B13
Parko business cards: a black front with the orange logo, an orange back with the details of Marco, video director
Orange Parko Booth mug with the mascot's rolling eyes and sulky mouth, black logo at the bottom
An event at the Parko studio: guests chatting in front of an orange wall painted with the mascot's big eyes
The Parko Studio home page on desktop: the headline "Un studio. Zéro limite.", a 200 m² studio in Wavre, a video in red light

The pairing shows up most where you would not expect it: the studio sign, the business cards, a mug, the shooting floor, the events. Production keeps the logo, the venue keeps the mascot, and nobody needs to explain which is which. That kind of split lasts because it rests on no rule anyone has to remember. Marco puts the character wherever he feels like it, without coming back to ask each time.

What was delivered
  • Logo for the production company
  • Studio mascot, extended to stickers and textile
  • Entrance mural and signage
  • Business cards
  • Website and search optimisation
Visit parko-prod.be
The Parko Studio home page on a phone: the headline "Un studio. Zéro limite.", booking buttons, a video and the studio's figures
The Parko Studio website on a phone: the "A few projects shot here" section with three fashion photos on coloured backdrops
Parko Studio pricing on a phone: partial support, studio hire from €138 and full production support
How we work

Before, during, after: the same method on every project

See our expertise · Art Direction, Branding & Naming Let's talk about your project
  1. Before

    Discovery

    We get to know the project, ask our questions and talk it through with you.

  2. Before

    Inspiration and direction

    We gather inspiration and set a direction with you, before anything gets created.

  3. During

    Creation

    The heart of the project, paced by regular back and forth with you.

  4. After

    Delivery and testing

    We deliver, then check with you that everything works.

  5. After

    Handover and adjustments

    We train you and help you get to grips with the material. Your feedback is taken on board to fine-tune it.

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