Parko Studio
Parko is two things at once: a production company, and a large photo studio in Wavre open to every kind of project, run by Marco. A single brand could not hold both without crushing one of them. So the project produced a pair: a logo for the production side, a mascot for the place.
- Client
- Parko Studio
- Role
- Brand identity and website
- Year
- 2023
A photo studio almost always introduces itself the same way: understated, sober, a thin typeface on white. That was exactly what Marco did not want. The brief called for an image that cuts against that landscape and stays with you after a single visit, knowing it had to cover two activities at once, the production company and the space open to outside projects.
A logo for the company, a face for the place
The Parko logo looks towards the 2000s, a light retro, with an R crossed by a star that speaks of progress and momentum. The mascot belongs to the studio: a nonchalant character, an offbeat tone, taking up a whole wall by the entrance and becoming the thing you remember on the way out. Orange is not the expected colour in this trade, and that is exactly what it is there for. The face then travels onto stickers, caps, anywhere the studio feels like showing up. The pairing shows up most where you would not expect it: the studio sign, the business cards, a mug, the shooting floor, the events. Production keeps the logo, the venue keeps the mascot, and nobody needs to explain which is which. That kind of split lasts because it rests on no rule anyone has to remember. Marco puts the character wherever he feels like it, without coming back to ask each time.
- Logo for the production company
- Studio mascot, extended to stickers and textile
- Entrance mural and signage
- Business cards
- Website and search optimisation
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Discovery
We start with a real conversation about your project: where it comes from, who it speaks to, what already exists around you. We analyse your competitors, because an identity that looks like the one next door will do nothing for you.
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Direction
We hand you our reading of the project: the structure we propose, the stages, what will need to be produced, and a first take on style through mood boards. The point is simple, making sure we are all looking the same way before anything gets created.
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Framing
Three genuinely different logo directions, which we then iterate on together. You watch the brand take shape and you decide while there is still room to change your mind.
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Production and delivery
The longest stage, paced by regular back and forth. At the end: the brand book as a PDF, every asset filed in a shared folder, source files on request, and a brand resource page of your own, a single address holding everything we have made together.