RTL, show press kits
A show's press kit does not have to be a PDF. These sites exist to make you discover the show, not to archive it: you step inside, you see the set, you play the trailer, you read the interview. A single engine produces every kit, each with its own dressing.
- Client
- RTL Belgium
- Role
- Design and development of the press kits
- Year
- 2026
Produced in-house at RTL Belgium.
Until then a press kit went out as an attachment, and read like one. RTL chose to turn them into websites, so that a journalist's curiosity is won when the link opens rather than when a PDF downloads. The studio's part was to find, for each show, the device that recalls its premise on screen. That small departure is what tells one kit from another, even though they all come out of the same engine.
One engine, one dressing per show
The kits share one frame of sections, always the same blocks: the pitch, the cast, the episodes, the interviews, the stills. What changes from one kit to the next is the dressing, and it changes entirely. Zorro plays black and steel, the RTL season launch plays sky and blue. The writer fills in fields, they do not build a page. That is what makes it possible to ship one kit per show without starting over every time, while keeping each one looking like its programme. Two kits show how far the engine can stretch: Zorro with its steel black on one side, a Belgian story with a lighter register on the other. Same structure, same way of filling it in, two moods with nothing in common. Mobile matters as much as desktop, because a journalist opens these links from their inbox. So each kit has to hold on a phone screen without losing the trailer or the press images.
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Discovery
We take the time to understand what the site has to do, for whom, and what it should bring you. It is also where we push you towards fewer pages rather than more: an effective site is not one that says everything.
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Direction
We lay out the structure of the site, page by page, with mood boards and the broad layout intentions. Nothing is drawn in detail yet, and that is deliberate: this is the cheapest moment to change your mind.
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Framing
The first real pages, properly designed. You finally see the site rather than its plan, and you sign off on the direction before we go into production.
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Production and delivery
We build, you follow along, and at launch you leave with the keys: a hands-on session with the editor, tutorials and documentation. You are free to change a text or an image on your own, and we stay reachable if anything gets stuck.