Web DesignDev

RTL, show press kits

See a press kit

A show's press kit does not have to be a PDF. These sites exist to make you discover the show, not to archive it: you step inside, you see the set, you play the trailer, you read the interview. A single engine produces every kit, each with its own dressing.

Client
RTL Belgium
Role
Design and development of the press kits
Year
2026

Produced in-house at RTL Belgium.

The starting point

Until then a press kit went out as an attachment, and read like one. RTL chose to turn them into websites, so that a journalist's curiosity is won when the link opens rather than when a PDF downloads. The studio's part was to find, for each show, the device that recalls its premise on screen. That small departure is what tells one kit from another, even though they all come out of the same engine.

Entry screen of RTL's Zorro press kit: a glowing Z drawn by a sword, with RTL tvi and RTL play logos
Opening of the "La rentrée RTL Belgium, une histoire bien belge" press kit, over a cloudy sky
Zorro on a rearing horse in the desert, press contact section of the RTL press kit
The approach

One engine, one dressing per show

The kits share one frame of sections, always the same blocks: the pitch, the cast, the episodes, the interviews, the stills. What changes from one kit to the next is the dressing, and it changes entirely. Zorro plays black and steel, the RTL season launch plays sky and blue. The writer fills in fields, they do not build a page. That is what makes it possible to ship one kit per show without starting over every time, while keeping each one looking like its programme.

A still from the Zorro series in the RTL press kit: a whitewashed Spanish colonial village, palm trees and riders
Programme cards from the RTL Belgium new season fading into view, including "Ceci n'est pas un crime" and "Legat"

Two kits show how far the engine can stretch: Zorro with its steel black on one side, a Belgian story with a lighter register on the other. Same structure, same way of filling it in, two moods with nothing in common. Mobile matters as much as desktop, because a journalist opens these links from their inbox. So each kit has to hold on a phone screen without losing the trailer or the press images.

Results

What the engine produces today

The show press kits were first built one by one in Webflow. In August 2026, all eight were moved into the engine, which has been the common base ever since. The RTL 2026 back-to-school press kit was then built in it from the source PDF in three days, from 24 to 26 August 2026, with 90 entries.

Show press kits moved into the engine in August 2026
8
Entries in the RTL 2026 back-to-school press kit
90
Days from source PDF to live press kit, 24 to 26 August 2026
3

Figures from 05/08 to 26/08/2026

See a press kit
RTL's Zorro press kit on a phone: the prompt "Like Zorro, draw a Z with your sword" and a glowing Z on black
The RTL Belgium new season press kit on a phone: the "Une histoire bien belge" logo over a cloudy sky and a discover button
How we work

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  2. Before

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  3. During

    Creation

    The heart of the project, paced by regular back and forth with you.

  4. After

    Delivery and testing

    We deliver, then check with you that everything works.

  5. After

    Handover and adjustments

    We train you and help you get to grips with the material. Your feedback is taken on board to fine-tune it.

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