Vertical View is David Dieu's vertical video production company. The format is the job: videos made for the screen you hold in your hand, shot and delivered fast. The brand had to fit inside an icon, a mark that is both the V of Vertical View and a bounce, because the icon was the part that would end up everywhere, right down to the shooting jackets.
- Client
- Vertical View
- Role
- Brand identity and website
- Year
- 2024
Grain is not an effect, it is a rule
The art direction fits in two words, set on the brand book's opening page: modern and alive. It mixes flat design with video artefacts, for an identity that is both crisp and tangible. That is not an intention, it is a procedure. A noise file ships in the asset folder, to be laid over flat colour in screen blend mode. Photographs additionally take a dark blue tint to guarantee a minimum contrast. And background images favour lens flares and motion blur, because those belong to the language of video. The studio can therefore produce an on-brand visual without having to guess what alive means.
The icon had to survive on something other than a screen, and that is what settled its shape. It turns up on cards, on the team's t-shirts, on the kit that goes out on shoots: surfaces where an over-detailed logo gets lost. The brandbook also documents the variations and the approved uses, so someone who did not build the identity can still produce a correct visual. For a studio that delivers fast, that is the only way a brand survives over time.
Measured one week after launch
The site's 28 case studies have been live since 20 August 2026. Seven days later, Google had indexed 28 of the 33 sitemap pages, and the SEO audit score had gone from 68/100, measured in May on the previous site, to 79/100 on the same grid. On 28 September 2026, Lighthouse mobile measures 100 for accessibility and 100 for SEO on the homepage.
- Sitemap pages indexed by Google on 27 August 2026
- 28/33
- SEO audit score, from May to August 2026
- 68 → 79
- Mobile performance, median of 3 Lighthouse runs, 28 September 2026
- 96
Measured from 25/05 to 28/09/2026
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